Reintroducing a Moment's Reprieve to the Neighborhood

Roti Bakar 88 Identity Design Project

A modern take on a classic for-everyone dining spot, Roti Bakar 88 brings in new opening hours to reestablish itself as a momentary oasis for their ever-bustling neighborhood, wherever they may be. From the usual 10AM opening, now they cater to those hoping to get a head start on their day from 7AM. Perfect for students and workers to catch some bites before they go on and face their routines.

The refreshment of Roti Bakar 88 Brand Identity brings modernity & freshness to their offerings. Inspired by the sticky notes and notebook lines as their primary graphic elements, they want to be closer to people's day-to-day and be a part of their packed urban schedule—all to be a place for them to unwind a tinge in the in-between.